The Communications Director will be responsible for the development and management of the Association’s communications strategy. Working closely with the Chief Operations Officer, the Communications Director will lead a team to execute thoughtful and effective communications activities that promote, enhance and reinforce the Association’s mission and brand.
Communications Strategy, Vision and Leadership
- Develop, implement and analyze communications plans to advance the Association’s mission and brand; increase awareness of its programs, services and priorities among members and other key stakeholder audiences.
- Create marketing and public relations strategies to cultivate and enhance meaningful relationships with targeted external stakeholders including media, corporate partners and key influencers
- In collaboration with leadership team, identify challenges and emerging issues faced by the Association and develop communications opportunities and solutions to address them.
- Serve as communications advisor to Association leadership.
- Initiate continuous research on new communications channels and best practices, monitor effectiveness of standing communications strategies and lead adjustments as appropriate.
Communications Team Development & Operations
- Recruit and manage a communications team to support the development and execution of the Association’s communications strategy
- Promote a culture of excellence and continuous improvement that values learning and commitment to quality
- Mentor and develop communications team members using a supportive and collaborative approach consistently
- In coordination with communications team members, establish and monitor individual goals, conduct regular performance reviews, recommend and support staff development opportunities and administer salary adjustments
- Oversee development of Association print and electronic collateral materials including quarterly magazine, newsletters, reports, letters, speeches and talking points and promotional materials.
- Oversee and support public relations, website and social media strategies ensuring effectiveness and brand integrity.
- Serve as executive editor of all Association communications products.
- Execute project management of communications deliverables for Association projects and events, including promotional materials and messaging campaigns.
- Oversee branding strategies, elements, and themes for existing and emerging Association initiatives, events, and sub-brands; and support brand manager to include overseeing use of brand assets in a consistent and desired representation of the overall Association brand and/or respective sub-brand.
- Work closely with Association’s technology and communications teams to ensure Association’s customer relationship management system is kept up to date.
- Develop and administer the department budget; approve invoices and expenditures.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Bachelor’s degree in journalism, communications, marketing or related field is required, advanced degree is preferred
- Minimum of five years’ experience in senior management role leading strategic communications efforts required, eight-10 years preferred
- Demonstrated experience and leadership in developing and managing a comprehensive strategic communications plan to advance an organization’s mission and goals
- Experience in building, mentoring and coaching a team of communications professionals
- Excellent judgment and creative problem solving skills, including negotiation, conflict resolution and change management
- Energetic, mature, sincere, flexible, collaborative and proactive; a team leader who can positively and productively impact both strategic and tactical outcomes
- Exceptional written, oral, attention to detail, creativity, interpersonal and presentation skills
- Ability to effectively interface with senior leadership, Board of Directors and staff
- Strong organizational practices to ensure project timelines and high quality standards are met; ability to juggle completing, time-sensitive priorities
- Passion for Association’s mission
This role will be based at the North Carolina Association of County Commissioners office in Raleigh with the option to occasionally work remotely. TO APPLY: Please email cover letter and resume to [email protected].