Assistant Town Manager – Communications

The Town of Fort Mill, SC is hiring an Assistant Town Manager (ATM). The ATM will be responsible for oversight of the following Departments: Communications, Events, Parks & Recreation, Information Technology, and special projects, as assigned. The ideal candidate is a dynamic leader with a strong background in communications, strategic planning, stakeholder engagement, brand strategy, and government and/or business. The ATM will have supervisory experience in leading creative departments, ensuring engagement and communication efforts are effective. Interested candidates should submit a resume, cover letter, and writing/work samples, preferably in one document, to Maryn Long at [email protected].

Projected Hiring Range: $116,000.00 - $130,000.00 depending on qualifications. Relocation assistance is negotiable.

Work Schedule: Monday – Friday, 8:30 am -5:00 pm; hours may vary based on operational needs.

This position will remain open until filled with the first review of applications beginning on December 16, 2024.

Duties and Responsibilities:
Communications, Strategic Planning, Engagement, and Leadership
• Oversees the Communications and Events Departments, Parks & Recreation, and Information Technology Department’s.
• Provides comprehensive direction and oversight on all internal and external aspects of the Town’s marketing and communications efforts.
• Develops and executes marketing strategies to ensure effective engagement with various stakeholder groups.
• Manages the Town’s brand to align with the organization’s Mission, Vision, and Values.
• Serves as a trusted advisor to Council, Town Management, Department Heads, and staff by providing leadership and guidance on key communications decisions and by developing strategic messaging in regard to sensitive issues.
• Establishes metrics to evaluate the effectiveness of engagement and communications efforts, providing regular KPI’s to Town Management.
• Develops, adapts, and implements long-term and short-term comprehensive strategic communications and engagement plans based on strategic goals, changing trends and circumstances, community issues, and available resources.
• Create various methods for community feedback loops in order to analyze and respond to public feedback.
• Develops and manages relationships with media outlets to ensure coverage and enhance public awareness.
• Manages high profile press events to ensure efficient delivery of the Town’s key messages.
• Advises Council, Town Management, and Emergency Management professionals in developing and executing strategic crisis communication campaigns.
• Leads, manages, and mentors staff by fostering a creative, solution-oriented culture.

Projected Hiring Range: $116,000.00 - $130,000.00 depending on qualifications. Relocation assistance is negotiable.

Bachelor's degree in Communications, Marketing, Public Relations, Public Administration or a related field Required. Master’s Degree in related field preferred.

At least six years’ relevant experience designing and implementing communications strategies and engagement activities with measurable outcomes for a government agency and/or related organization.

• Proven experience overseeing an organization’s internal and external brand; including marketing materials, website, media, social media accounts, and engagement initiatives.
• Proven experience creating and implementing comprehensive, strategic communication and engagement plans based on institutional strategic goals with measurable outcomes.
• Proven experience creating crisis communication strategies and crisis communication campaigns.
• Superior writing, editing and verbal presentation skills.

Valid driver’s license is required.

Applicants with equivalent experience and/or education may be considered.